Broadway Bank Case Study: Driving Deposits with Strategic Promotional Placements

Jul 29, 2025 | Case Study

Download as PDF AT A GLANCE About Broadway Bank: 37,168 Digital Banking Users, $5.32B+ in Assets SavvyMoney Partnership: Launched October 2019 Impact: 86% of users saw the advertisements, driving awareness; 20% unique click-through rate, signaling strong interest; 13%...

Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

Feb 18, 2025 | Case Study

Download as PDF AT A GLANCE About Liberty Bank: 138,773 Digital Banking Users, $7.4B+ in Assets SavvyMoney Partnership: Launched in February 2023 Impact: 39% of active users are now Gen Z and Millennials; 349-point average credit score increase for Gen Z users with...

Financial Wellness & User Adoption Case Study: Greater Nevada Credit Union

Nov 12, 2024 | Case Study

Download as PDF AT A GLANCE About Greater Nevada Credit Union: 61,000+ Digital Banking Users, $1.6B+ in Assets SavvyMoney Partnership: Launched in November 2022 Impact: 12 months after enrollment, users who improved their score averaged a 106-point increase; 12 months...

Deposit Growth Case Study: American Airlines Federal Credit Union

Oct 14, 2024 | Case Study

Download as PDF AT A GLANCE About American Airlines Federal Credit Union: 231,370 Digital Banking Users, $8.6B+ in Assets SavvyMoney Partnership: Launched in November 2014 Impact: 1.6M in certificate dividends for members; $42M deposit growth influenced through...

Financial Wellness Case Study: BCU

Oct 2, 2024 | Case Study

Download as PDF AT A GLANCE About BCU: 293,000 Digital Banking Users, $6B+ in Assets SavvyMoney Partnership: Launched in February 2015; 65% user adoption Impact: Users with a Financial Coach and managed their score with SavvyMoney increased their credit score by an...