Banking Archives

Broadway Bank Case Study: Driving Deposits with Strategic Promotional Placements

Jul 29, 2025 | Case Study

Download as PDF AT A GLANCE About Broadway Bank: 37,168 Digital Banking Users, $5.32B+ in Assets SavvyMoney Partnership: Launched October 2019 Impact: 86% of users saw the advertisements, driving awareness; 20% unique click-through rate, signaling strong interest; 13%...

Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

Feb 18, 2025 | Case Study

Download as PDF AT A GLANCE About Liberty Bank: 138,773 Digital Banking Users, $7.4B+ in Assets SavvyMoney Partnership: Launched in February 2023 Impact: 39% of active users are now Gen Z and Millennials; 349-point average credit score increase for Gen Z users with...

Successful Balance Transfer Pilot Promotion

Nov 4, 2019 | Case Study

Background Challenge In response to growing fraud trends in the United States, First International Bank and Trust (FIBT) wanted to provide customers with credit score and report access along with a fraud monitoring solution. When they found that Credit Sense* combined...

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Broadway Bank Case Study: Driving Deposits with Strategic Promotional Placements

Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

Successful Balance Transfer Pilot Promotion

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