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Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

by Jason Stidham | Feb 18, 2025 | Case Studies, Featured

View as PDF >> AT A GLANCE About Liberty Bank: 138,773 Digital Banking Users, $7.4B+ in Assets SavvyMoney Partnership: Launched in February 2023 Impact: 39% of active users are now Gen Z and Millennials; 349-point average credit score increase for Gen Z users...
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