digital engagement Archives

Wright-Patt Credit Union Case Study: Strategic Alignment Brings Engagement and Growth

by Jason Stidham | Oct 6, 2025 | Case Studies

View as PDF >> Wright-Patt Credit Union has consistently prioritized its members’ financial well-being. While already utilizing SavvyMoney’s core features, the credit union sought to elevate its partnership to fully align with its strategic commitment to...

Copper State Credit Union Case Study: Deepening Relationships and Driving Loan Growth

by Jason Stidham | Sep 25, 2025 | Case Studies

View as PDF >> In today’s highly competitive landscape, financial institutions face the constant challenge of not only attracting new consumers but also, crucially, deepening relationships with their existing base. Copper State Credit Union, a...

Broadway Bank Case Study: Driving Deposits with Strategic Promotional Placements

by Jason Stidham | Jul 29, 2025 | Case Studies

View as PDF >> AT A GLANCE About Broadway Bank: 37,168 Digital Banking Users, $5.32B+ in Assets SavvyMoney Partnership: Launched October 2019 Impact: 86% of users saw the advertisements, driving awareness; 20% unique click-through rate, signaling strong...

Growing Relationships with Gen Z and Millennials: Liberty Bank Case Study

by Jason Stidham | Feb 18, 2025 | Case Studies, Featured

View as PDF >> AT A GLANCE About Liberty Bank: 138,773 Digital Banking Users, $7.4B+ in Assets SavvyMoney Partnership: Launched in February 2023 Impact: 39% of active users are now Gen Z and Millennials; 349-point average credit score increase for Gen Z users...

Financial Wellness & User Adoption Case Study: Greater Nevada Credit Union

by Jason Stidham | Nov 12, 2024 | Case Studies, Featured

View as PDF >> AT A GLANCE About Greater Nevada Credit Union: 61,000+ Digital Banking Users, $1.6B+ in Assets SavvyMoney Partnership: Launched in November 2022 Impact: 12 months after enrollment, users who improved their score averaged a 106-point increase; 12...