Brand Tools
That’s Savvy.
Arriving at our brand has been a journey. We surveyed the marketplace. We engaged in intensive brand workshops with a broad group of stakeholders. And we continued the conversation with team members to gain a deeper understanding. Through these exercises, we had the chance to dig deeply into who we are and why it matters. At the end of it all, we landed in a place that’s simple, yet important.
We invite you to be a part of this journey while respecting what’s been built. Have questions? Send our Marketing team an email.
Brand Guidelines
Our Brand Guidelines are the guiding light in SavvyMoney’s future. The attached brand guidelines show sample executions of how to use the SavvyMoney brand. There are samples included that are intended to give a flavor of how to use our images and logos. These samples also demonstrate how to apply our different colors and fonts.
Corporate Logo
Our solid mark is the foundation for an effective brand expression. The following is our logo, which anchors the visuals of the SavvyMoney brand system.
Executive Headshots
SavvyMoney provides headshots of our executives for event use only. E-Mail marketing@savvymoney.com if you need permission to use or have questions.
Brand Elements
A logo needs friends. With a carefully crafted system of colors, fonts, and images, a logo can reach its full expression.
Color Palette
Primary Colors
These primary colors form the “backbone” of the color system.
Secondary Colors (API Stream Only)
These secondary colors are used for the “API stream” that is part of some brand imagery. These colors should be used sparingly — only as “pop” colors to create emphasis.
Neutrals
These neutral colors offset the primary colors and are used primarily for type (Cool Grey 10) and background (Pantone p 179-2c) treatments.
